Activate with Joe Wicks: Inspiring Kids to Move This Summer 

Activate is a brand-new animated series co-created by Joe Wicks MBE and Studio AKA (Hey Duggee) to get children moving more. Backed by the government, the campaign tackles inactivity—currently affecting 53% of UK children—and promotes short bursts of fun physical activity at home, school, clubs, or on the go. To support this campaign via social media – access promotional materials on the Campaign Resource Centre.